Lucky Craft Flash Minnow 110 (Saltwater / CIF)

Published · Researched 2026-09-01

Overview

  • Maker: Lucky Craft (Japanese; US saltwater line via Lucky Craft USA).
  • Purpose: Shallow-running suspending jerkbait developed for California inshore fishing (CIF lineup); the SoCal surf staple for halibut, surf perch, corbina, croakers, and leopard shark bycatch.
  • Current 2026 version: Flash Minnow 110 SP (suspending), model codes SW-FM110 / FM110-CIF; variants include 130MRS and Surf Pointer 115. Super Glow patterns (Sand Crab, Spawn, MS Cherry Dine) are recent additions seen in 2026 IG catch posts.

Social standing

  • Bloodydecks forum ("Personal Best Halibut Surf Fishing" thread, 2026): member's "top ten lures" for surf halibut lists "a crocodile a luckycraft flashminnow Berkley gulp jerk shad…"; another post: "throw some swimmies or a kroc man."
  • SurfTalk (stripersonline.com, surf fishing So Cal thread): "Swimbaits, kastmasters or krocs would be my choice for halibut and croakers." Flash Minnow named in the halibut how-to thread ("MY top ten lures are a crocodile a luckycraft flashminnow…").
  • Instagram — @benjiekimfishing (sponsored, @okumafishingusa/@luckycraftsw): the single most repeated lure in his captions — "LC Flash Minnow 110 Chika Chika BP," "Flash Minnow 110 Super Glow Sand Crab," "Flash Minnow 110 Super Glow MS MKB," "Flash Minnow 130MRS"; catches logged include halibut, barred surf perch, corbina ("Late season bean on the @luckycraf…"), leopard shark ("Leopard shark on the @luckycraftsw Flash Minnow 110… biggest one I've ever landed"), and striped bass.
  • Instagram — @luckycraftsw (brand account): "Lure - @luckycraftsw flash minnow 110 Wonderbread," noting the brand works with SoCal surf influencers (PCS Show post, 2026-03).
  • Forum (fishthesurf.com chapter PDF): recommends "hard baits such as Lucky Craft® or Rapala® lures" for surf halibut.
  • Praise: suspending action at 1–2 ft, works straight-retrieve or jerk-pause, strong color lineup for dirty/clear water. Complaints: premium price (~$18–20 per bait); none social-verified quality complaints.

Social validation — Tier 1

  • Named in forum top-10 halibut lure lists (proves community cred beyond paid promotion).
  • In-use across dozens of IG catch reports spanning perch/corbina/halibut/leopard shark (proves versatility).
  • Tackle Express copy (2026-09): "go-to for inshore saltwater and surf anglers for years — proven on halibut, large perch, corvina" (retail confirms long-standing status).

Key specs

Spec Value
Length 4.5" (110 mm)
Weight 5/8 oz (16.5 g)
Class Suspending
Max diving depth 1–2 ft
Hooks #6 belly / #6 tail, saltwater-grade (tin-coated/corrosion resistant)
Line 12–16 lb

Source: evike.com product listings (crawled 2026-09), tackleexpress.com (crawled 2026-09-19), anglerschoicetackle.com (2026-07).

Pricing (2026-09-20)

  • Street price: $17.99–$19.79 (evike.com $17.99–$18.99 per color; tackleexpress.com $19.79, crawled 2026-09-19; fishermanswarehouse.com $17.99).
  • Marketplace used: no used-lure listings observed — lures are typically sold new; no price anchor observed.

What's included / what else is needed

  • Single lure with trebles. Needs: 15–20 lb braid + 15–20 lb fluorocarbon leader on a 9–10' surf rod; split-ring pliers if swapping hooks.

Support reality

  • MAP-protected pricing (evike.com notes "MAP Protected, Exempt From Coupons"). Community-reported support: none found in social sources — UNVERIFIED.

Community verdict

The default hard bait of the SoCal surf zone — named in forum halibut lure lists and the centerpiece of the top local surf creator's catch reports. Start with a 110 in a natural baitfish pattern (Jack Smelt/Metallic Sardine) and a Super Glow pattern for low light.

Lucky Craft Flash Minnow 110 — hero view
Lucky Craft Flash Minnow 110 — side view
Lucky Craft Flash Minnow 110 — rear view
Lucky Craft Flash Minnow 110 — top view
Lucky Craft Flash Minnow 110 — detail view
Lucky Craft Flash Minnow 110 — owner in use
Lucky Craft Flash Minnow 110 — scale reference
Lucky Craft Flash Minnow 110 — packaging